“Business Development” is the “Strategy with Tactics..!” There can not be “STRATEGIES WITHOUT TACTICES…and TACTICES WITHOUT STRATEGIES…!”
It’s an integral part of BUSINESS DEVELOPMENT… which, can be expressed in simple words..; “CHASE THE BALL… BRING IT TO THE GOAL POST… AND HIT THE GOAL..!” This involves team spirit, objective, tactics, strategies, Endeavors; and the most of all is an instinct for “WINNING”…!! Success stories always, remind, “WHILE BUILDING YOUR TEAM, SEARCH ALWAYS, FOR PEOPLE WHO LOVE TO WIN; IF, IT IS DIFFICULT TO FIND, A TLEAST LOOK FOR PEOPLE WHO HA TE TO LOOSE..!” Thus, Business Development… Revolves around the first and foremost pre-requisite i.e. “PEOPLE..” …Business always begins with first “P”.., PEOPLE…,

Business stabilizes with second “P”.., PRODUCT…, and …Business flourishes with third “P”.., PROFIT…!”

Business is mainly pivoted on these “3 Ps..!”

Let’s have a look, at the first “P” i.e. “PEOPLE”… the essential characteristics for Business Development, predominantly, exist in each alphabet..!

P_ Passion

E_ Expression

15. O_  Optimism
16. P_  Perception

L_ Leadership
E_ Entrepreneurship

P_ “Passion” radiates with subject knowledge… and abundant love for the works..! It confines to the belief that GOD HAS PUT “LIFE” IN TO US, for “WORK” Whilst; we must “WORK” for putting “LIFE” in to it..!

E_ “Expression” … evolves out of passion.., the subject knowledge is required to be drilled thru the “Expression” in clients mind..! It indeed, TEMPTS the clients… and gently creates the thirst of “CURIOSITY” which, needs to be quenched right on the spot, by sharing relevant case studies..!

15. O_  “Optimism” is an integral part and fine blend of POSITIVE ATTITUDE, indeed..! .. Failures do not deter the “Optimist” from attempting it further..! Einstein had always, gone saying on record, “…999 failures eliminated all my doubts and made me confident about the success in the 1000th attempt…!”
16. P_  “Perception” always, goes hand in hand with the enriched experiences. Understanding the client’s perception… and making them to understand how beneficial the proposed solution is; eventually, determines the beginning of business relationship..! This is the stage where, the seed of “TRUST & CONFIDENCE” is sowed in the hearts and the minds of the clients..!

L_ “Leadership” is an intelligent amalgamation of “PASSION”, “EXPRESSION”, “OPTIMISM”, “PERCEPTION” and the “ENTERPRENUERSHIP…!” Clients feel more “comfortable” and “confident” in the business association, only; when in-depth “Leadership Skill” is sensed by them…!

E_ “Entrepreneurship” is woven thru the textures of “PEOPLE”, “PRODUCT”, “PROFIT”. But, the quality of “Entrepreneurship” is the vital instinct which, clients expect in the “PEOPLE”..! Thus, the distinct element… “PEOPLE”, always plays its role in “Business Development”… and thereby, enables “Design & Build Team” to transform the business opportunities… in to success…! Be it Government clients or the Private..!! …Industries to Health care; Stadias to Institutes; “Data Centre to Green Building”. and fresh initiatives for “Power Sector”..; it’s all attributed to “PEOPLE.., only..!!”.

Sometimes, “SUCCESS LIES NOT IN THE RESULTS, BUT IN THE EFFORTS..! BEING THE BEST IS NOT SO IMPORTANT.., DOING THE BEST IS ALL THAT MATTER.., LET’S DO OUR BEST..!!”

About 2nd “P”… “PRODUCT” … Next issue..! AND About 3rd “P”… “PROFIT” … Next to Next issue..!!