Kolte Patil Developers Ltd.’s (BSE: 532924, NSE: KOLTEPATIL) award-winning Luxury brand 24K, recently announced its collaboration with Porcelanosa Group, marking the European brand’s entry into the Indian market through Luxury properties in Pune, India.
Porcelanosa Group, a leader in its category and one of Spain’s most reputable company with 40 years of experience in Tiles, Ceramics and Fittings, will bring its core expertise in porcelain and ceramics with its flagship brand PORCELANOSA. 24K’s association with the Group will also extend to two premier brands – GAMADECOR and NOKEN. Each brand will lend their specialties in categories like kitchen and bathroom fittings to 24K by Kolte-Patil.
The association between the brands was conceived with the thought of creating a reservoir of luxury, style and a premium lifestyle experience. The Europe-based ceramics company known globally for their innovation in design and finesse in manufacturing will be associating with the real estate developers for their Luxury destination – 24K Province, which comprises of five residential and two commercial projects.
Mr. Nirmal Kolte, the young and dynamic Project Director of Kolte Patil Developers Ltd., who spearheaded the collaboration with Porcelanosa Group says, “Pune has witnessed tremendous growth in Real estate over the past decade, and past few years have seen substantial increase in the demand of Luxury homes. To serve that demand, we launched the brand 24K. Following the 24K design thinking philosophy, we are partnering with the best brands for our consumer. Our exclusive association with Porcelanosa Group, Europe’s leading international brand for flooring, tiles and bathroom fittings, is the first step in staying true to our philosophy. With the launch of this association through 24K Province, we are sure that our customers will be delighted with these beautiful products while others will have something to envy.”
Recognizing the evolution of the Indian customer, 24K by Kolte-Patil seeks to bring the best of International brands through a series of properties and projects. Bringing together the ‘experience’ of 24K Living, 24K by Kolte-Patil will handpick leaders in their categories, like Porcelanosa Group, to provide their customers the best of Luxury and Lifestyle.
Speaking about the collaboration, Mr. Jimmy D’Heer, Corporate Product Manager -Porcelanosa Group adds, “We see in KPDL our perfect partner because we share the same values in terms of quality standards, design aesthetics, feel of luxury and the constant drive for care for detail in everything we do. The 24K concept materializes the vast majority of our brand values.”
Based in Mumbai’s sister city and India’s seventh largest metropolis – Pune, 24K Province is set to be a residentially-driven mixed-use destination featuring retail spaces, sports and recreation facilities, wellness centers, multi-cuisine restaurants, educational institute and office spaces; all following the core ideology at 24K by Kolte-Patil. Providing trendsetting cutting-edge designs of unparalleled beauty and refinement, uncompromising quality and technologically superior products the collaboration will make 24K Province a much sought after destination.
Speaking on the project and what the brand’s patrons can expect from the association for 24K Province, Mr. Sujay Kalele (CEO, Kolte Patil Developers Ltd.) added, “24K Province, with its 5 residential and 2 commercial projects, comprises of 1.8 million square feet of high-end luxury development. After the successful completion of 24K Glitterati and the exceptional response to 24K Glitterati II, we have achieved a highly positive response in the first phase of this project. For our next phase, we aim to take our customer experience one step further by exclusively partnering with Porcelanosa Group. Besides Kolte-Patil being the largest and amongst the most trusted developer in Pune, there is no end to the number of reasons for which one should buy a property in 24K Province, few of them being that 24K Province has Pune’s largest private garden for its residents, beautiful view of 400 acre defense green zone. Partnership with Porcelanosa Group will provide the residents with the best flooring, kitchens and bathroom fittings and usage of all the leading brands for construction, highest rental yield, gaining almost 100% premium over the average of the micro-market and many more”.
Designed to materialize every conceivable notion of opulence, 24K’s association with Porcelanosa Group for 24K Province will offer their discerning customers the finest in Luxury.