Retail thrust to be through 100 distributors spread across 17 cities
NTL Lemnis, the Indo Dutch LED lighting major, launched its complete range of LED products for the retail market. NTL Lemnis is showcasing over 250 products that offer end to end LED lighting solutions to address the burgeoning needs of the retail segment.
NTL Lemnis will be offering the products under the Pharox brand that are specially targeted towards the Indian audience. The products are already available across Africa, Europe and India. Pharox was the first LED lamp manufactured in the world that was an ideal replacement for an incandescent bulb. Pharox was also the first LED bulb manufactured in India. Today over 8 million LED lamps manufactured by NTL Group are already being used worldwide.
We are convinced that LED is not just the future of lighting, but will also be the game-changer in the category. Our brand Pharox has many firsts to its credit and is a well known brand globally. We are looking at replicating the global success in India as well and are targeting a top-line of around Rs.500crore for NTL Lemnis, in the next 3-5 years, says Mr. Arun Gupta, Managing Director, NTL Group.
The first phase real touch-point for any retail venture is the distribution set-up and presence across the country. We are glad that we have tied up with some of the leading names in the category to partner with us and take the Pharox revolution further, says Mr. Manoj Verma, Global President & Director, NTL Lemnis. In the first phase we plan to launch across 17 cities in India and will have around 100 distribution tie-ups in place, he adds.
In the first phase some key markets to be targeted in the northern part of India include Delhi NCR, Chandigarh, Lucknow and Jaipur. In the Western region, the areas being targeted will be Mumbai, Pune, Nagpur, Ahmedabad and Raipur. In the southern region, the cities to be a part of the Pharox revolution include Hyderabad, Bengaluru, Chennai, Madurai, Coimbatore and Kochi.
Mr. Verma says that he expects the NTL Lemnis sales to be divided equally between Metros and non-metros.