Contributes to PM’s vision of better sanitation conditions in India in its CSR initiative.
The number one India brand offering high quality and aesthetically-appealing bathroom solutions in sanitary ware, Parryware, has announced its plans to build toilets in 25 schools across the country. The initiative is a part of the company’s corporate social responsibility (CSR) plan and is inspired by the Prime Minister’s ‘Swach Bharat Programme’ that emphasises on the need for better sanitary conditions in the nation with a special focus on toilets in schools.
Parryware will be targeting schools in cities like Coimbatore, Indore, Erode, Bhiwadi, Sriperumbudur, Pantnagar, Alwar and Ranipet as a part of the initiative. Wherever applicable, it will be constructing separate toilets for girls, providing greater comfort and incentive to girls to continue their education. Parryware had earlier announced the launch of a new low-cost Indian-style toilet Pan which would suit the requirement of the ‘Swach Bharat Programme’.
Pau Abello, Managing Director, Roca Bathroom Products Private Limited, said, “The Prime Minister’s vision of providing sound sanitary conditions to each citizen of the country is laudable. Fortunately, we at Parryware, as India’s frontrunners in bathroom solutions are in an ideal position to contribute meaningfully to this dream project. We will be using our CSR funds towards building toilets across schools and hopefully restoring the dignity of students so that they don’t have to resort to open defecation.”
He further stated “CSR is also in the DNA of Parryware’s parent company, Roca, to provide better sanitation and water access to Indian people. This is also done with Roca NGO, We Are Water, which is carrying out and financing projects in India since many years ago”
In India, only 40% of the total population has access to toilets. During his Independence Day speech, PM Narendra Modi outlined his vision of all schools having separate toilets for boys and girls within a year. He had also appealed to the corporate sector to build toilets in schools as a part of their Corporate Social Responsibility. Parryware’s endeavour is a step in fulfilling this vision and providing sound sanitation facilities to students in the country.
Parryware, India’s leading manufacturer of bathroom products, originated from EID Parry, one of the country’s oldest and most reputed business entities. In 2006, it entered into a joint venture with Roca Corporación, Spain, became a Roca Group subsidiary in 2008 and turned into a wholly-owned subsidiary of the Roca Group in 2011.
Parryware, with its more than 60 year heritage has firmly positioned itself in the market with its seven manufacturing units strategically located across the country and with a workforce of more than 3500 employees. The brand has also established its presence in overseas markets including South Africa, Sri Lanka, Israel, the Middle East, USA and a host of other countries. Its vast gamut of products includes vitreous china, faucets & fittings, bathtubs, whirlpools, bathroom furniture, electronic flushing systems, plastic cisterns, and kitchen sinks.
Parryware’s strong foothold in the market has been testified by coveted titles such as ‘Super brand’ &‘Power brand’ in 2011 and ‘Trusted Brand’ in 2013 and 2014. The Parryware ethos is perfectly captured in its brand essence: trust, practicality, value offerings and contemporaneity. True to its legacy, Parryware continues to progress from strength to strength and charter ahead as a provider of complete and contemporary bathroom solutions for India.