Terex Corporation, one of the leading manufacturers of world class, path-breaking & technologically advanced construction equipments, announced their participation in one of the largest International Trade Fair for Construction Machinery and Vehicles – bC India 2014, , scheduled to be held from December 15-18, 2014 at India Expo Centre, Greater Noida.
This year at bC India 2014, Terex is all set to launch their “new innovation” with their new Terex backhoe loader – “TLB740SE” and Terex-Lonking Wheel Loaders – “CDM 856 & 835“. Simultaneously, the announcement of a strategic tie-up will also be announced with a leading equipment manufacturing company from China. Both these launch and announcement will be presided over by Mr. George Ellis, President, Terex Construction & Mr. Debo Qui, Executive Director, CEO & President, Longking Holdings Limited
Mr. George Ellis, President, Terex Construction said, “We are proud to launch our new machines during the forthcoming bCIndia 2014. Terex will continue to explore ground partners and distributors across the country. We will keep on providing 360 degree service platforms to facilitate all our customers located in the defined target markets. This will further ensure that Terex builds the right distribution and operational platforms within each of its market segments.”
bC India 2014 is a dedicated international event for the Machinery, equipment and vehicles for the Construction industry. The event will showcase high end construction machinery from all across the globe. This international exhibition cum conference shall provide an outstanding platform for the exhibitors to do business and interact with technology providers and buyers, besides helping the industry to explore all the recent development in the global construction market.
For the infrastructure development, the construction equipment manufacturing industry estimates the demand for equipments would go up to around 72,000 units during 2014. It’s estimated that 45 per cent of the construction equipment machinery produced in India is mainly backhoe loaders (BHLs). In fact, backhoes constitute the biggest segment in the CE market. India continues to be one of the most dynamic markets for the global construction machinery industry: In 2016, around 80,000 units are expected to be sold in this very large nation state in South Asia. All the participants in bC India 2014 will get countless opportunities and great business potential considering that maximum number of infrastructure projects is coming up in this part of the country.
In the recent years, Terex Corporation has been witnessing a positive response from the Indian Market. Last year, inspite of weak demand from the market, Terex BHL sales have grown by 5% in comparison to 2013. Terex also records a 5.5% market share YTD October 2014. During the month of April 2014, Terex Equipment Private Limited recorded a key milestone of shipping out 8900th backhoe Loader from its Greater Noida factory. With a new addition to backhoe loader range, Terex is expecting further growth & outshine their industry rivals.
To make the distribution network of the company more responsive, Terex recently have added 6 dealer sales, service points to serve its customers across the country. It has also appointed new dealers in Jammu & Kashmir, Himachal Pradesh, Uttrakhand, Bihar, Chhattisgarh and Arunachal Pradesh. Terex is also planning to strengthen its network for the emerging high potential belt like Talengana, and Costal Andhra Pradesh besides Kerela and Karnataka. Currently, Terex partners with 53 Dealers across India and 6 overseas dealers, distributors in Nepal, Bhutan, Thailand, Malaysia, Indonesia & Dubai.