USD 1.4 Billion VEKA to Step Up India operations

USD 1.4 Billion VEKA to Step Up India operations

Marks Ten years in India by Introducing World’s Choicest Collection of UPVC Window & Door Profiles

VEKA India, a subsidiary of VEKA AG – the world’s second largest manufacturers of windows and doors systems recently marked ten successful years of operations in India. To commemorate the occasion, Mr. Andreas Hartleif, Group CEO and Managing Director, VEKA AG visited its India facility located in Navi Mumbai and inaugurated its newly built state-of-the-art showroom and application centre. The company also announced its plans of expanding its operations and making strategic inroads into the Indian markets including residential projects, hotels, hospitals and other commercial establishments.

Veka Image(L_R) Mr. Andreas Hartleif, Group CEO & Managing Director , VEKA AG, Mr. Rajesh Chawla, Director VEKA India-1

 “The overall market size of PVC window profiles in India is about 40,000 tons in an annum. In Germany, VEKA by itself surpasses the figure in less than a month. We believe there is room for exponential growth in India and we are here to capitalize on it,” says Mr. Andreas Hartleif, Managing Director, VEKA AG.

“Currently the door and window profiles in India are dominated by aluminium and wood. Also the fabrication is very primitive. World over, uPVC profile is the default choice. This not only provides greater durability, but also offers stunning looks and ultimate energy efficiency by entirely keeping out noise, dust, heat or cold. uPVC profiles also are more cost effective than aluminium and wood when compared apple to apple,” adds Mr. Hartleif.

“New demand for urban housing in India is expected to be nearly 13 million units by the end of 2018. Even if 10 % of these to be residences install our profiles, it translates roughly to 13000 tons of uPVC material requirement and we intend to capitalize on this possibility. Besides keeping with the global trend, the traditional systems are becoming obsolete and are being replaced by the uPVC for more obvious reasons,” says Mr. Rajesh Chawla, Director, VEKA India. “Most quality conscious developers and realty majors including L&T Construction Co., Godrej, Raheja Builders, Mugdha Developers, Runwal Group and Purvankara among others use our products,” he adds.

Besides residential projects VEKA India has installed their products in non-residential projects including the American Embassy in New Delhi, The Taj Hotel, Novotel Hotel, Fortis Hospitals and MGM Hospital among others.

With the recent acquisition of the Germany based Gealan Holding and the UK based Bowater Building Products; VEKA has become the largest manufacturers of doors and windows systems in Europe and the second largest in the world.

“The home – office deco industry in India will witness one of the most radical transformations with the aggressive promotion that VEKA will initiate in India,” concludes Mr. Hartleif.

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