(Unveiling of the logo by (Lto R) Mr. Rahul Sabbarwal COO, VBHC, Mr.Jerry Rao, Chairman VBHC and Mr. Ashwin Kumar Iyer CEO Vedaanta Senior Living)

First project launched in Bangalore

Value Budget Housing Corporation (VBHC) the pioneers of affordable housing segment in the country today announced their entry into the ‘senior living’ housing segment in association with Vedaanta Senior Living.

VBHC in partnership with Vedaanta Senior Living launched its first ever senior living project at its existing project Vaibhava in Anekal near Electronic City, Bangalore. The project comprises 92 units, which consists of 32 one-and-half-bed rooms and 60 two bedrooms, dedicated exclusively to the needs of senior citizens. The apartments will cost between Rs 29 lakhs to Rs 40 lakhs.

Speaking at the launch Mr. Jerry Rao, Chairman, VBHC said, “We at VBHC are proud to partner with Vedaanta a young and dynamic team with a great track record in this space to deliver highly specialized senior living homes to cater to the vast demand for senior housing in India. Together we have carefully planned and designed our homes and other support facilities to suit the requirements of senior citizens to deliver vibrant communities where senior citizens can prosper through interaction and engagement with other senior citizens as well as residents of our large integrated townships to experience a holistic lifestyle which provides the requisite safety, security and quality of life that they desire. We firmly believe that like our other ventures this one is also equally capable of creating the same success and adding value to the lives of senior citizens across the country. We have a long term vision for this segment and have signed up with Vedaanta for 5 projects across the country.”

“Understanding the market dynamics, Vedaanta in association with VBHC, is bridging the gap between the demand and the supply of homes for senior living. There couldn’t be a better timing for this partnership, especially keeping in mind the growing demand in this segment. VBHC known for its core competency in building houses, timeliness and transparency, is always the first choice and we are very happy to be associated with them,” said Mr. Ashwin Kumar Iyer, CEO, Vedaanta Senior Living.

Currently, there are close to 100 million senior citizens in India (the population of senior citizens is projected to reach 240 million by 2050), and there is an immense untapped opportunity in the senior living segment. It promises plenty of new business propositions not only for the developers but for the entire economy to develop and offer customized products and services for this segment.

Special care has been taken in designing the project for senior citizens. Each house is equipped with tablet-enabled services and an alarm system in case of emergency. Understanding the requirements of the occupants, each apartment will have round edged corners with glow paint to enable night vision ensuring their safety. Even extra features, such as shower chairs, anti-skid tiles, grab rails in the bathroom along with no steps/ threshold area outside the bathroom, have been added in each house.

Vedaanta @ Vaibhava, is equipped with state of art facilities and services for a hassle free living at affordable cost for senior citizens. Facilities will include State of Art Common Dining, 24 X 7 Paramedical and Pharmaceutical Facility, IN-house staff for emergency and care, housekeeping and home maintenance, advanced security and system and trained emergency evacuation system. Many The lifestyle in the community will also include comfort factors such as round-the-clock concierge, transport arrangements and advisory services.

Vedaanta @ Vaibhava has two types of living units. 1.5 BHK and 2 BHK, where the 1.5 BHK is approximately 750 sq.ft and 2 BHK is approximately 1000 Sq.ft.

This project also offers each of its residents various facilities like

• Essential and basic facilities: Dining, housekeeping, safety and security, concierge services etc
• Emergency facilities: Evacuation system, staff at emergency and external arrangements
• Advisory facilities:  Legal, financial etc